HISTORY OF THE SURGICAL INDUSTRY IN PAKISTAN
At the end of the nineteenth century an American Mission Hospital was established in Sialkot, India to service the poor population for whom access to health care was limited. The Dean of this Hospital became aware of the skill of local artisans who for centuries made swords and daggers for the Royal Armies. He concluded that if these artisans were given prototypes that they cold also make surgical instruments. In the beginning he commissioned a few of these artisans to make scalpels, which they did to this complete satisfaction.
As a result of this demonstrated ability the Dean asked these artisans to make spatulas and knives of different types. Slowly but steadily more items were requested. Within a short time word spread of these artisans to other missionary hospitals throughout India who began sending for instruments. This type of domestic sales activity continued up until World War II.
During the Second World War the British had difficulty getting surgical instrument supplies to their field hospitals. As part of an alternate source strategy they conducted a survey of potential sources for surgical instruments and found that the Sialkot artisans, with the right guidance, could make the necessary instruments.
To facilitate this guidance the British established a Surgical Development Center in Sialkot bringing British instrument making technology to the industry and training some workers in the necessary skills. These skilled workers began working in small factories where many types of haemostatic forceps, dissecting forceps, knives, scalpels and other instruments were initially made with the help of this Surgical Center and sold to the British Army.
By the end of the war the surgical instrument industry was firmly established in small factories in Sialkot. These factories sent their agents to various cities in India and began receiving orders for their instruments. These domestic sales continued until August of 1947 when India was partitioned and Pakistan formed.
Sialkot was in Pakistan now and the industry immediately faced a serious crisis because most of the factory owners were Indian Hindus who abandoned their businesses and migrated to back to India. Event the electric Supply Co. was run by Hindus who migrated and suddenly Sialkot was without any qualified personnel to run their electric plant. Sialkot went without electric service for several years, which set back the industry’s development.
With the return of electrical power the industry began to rebuild in the early 1950’s and by 1954 exports of surgical instruments began.
The first export market became England seeking manicure items and Nurses Scissors. By the early 1960,s instruments were exported throughout the United Kingdom and in Germany. Later the United States was added to the list of importing countries. Pakistan, in its early years, regulated its import activity by requiring Companies to possess an import license, but with surgical instrument exports growing the Government relaxed their import regulations to help a few factories import raw materials, chiefly stainless steel. In 1968 the Government also allowed six factories to import manufacturing equipment such as Hammers, Milling Machines, Eccentric Presses, Electrolytical polishing plants and Ultrasonic cleaners to increase production and upgrade the industry’s manufacturing from manual to semi-mechanical processes.
Through time more machinery was allowed entry into Pakistan. Production capability grew and as the supply and market expanded the competition began to mount with pricing the major weapon. Competitors began to under cut each other’s prices forcing the Government to set minimum export prices in 1962. This control was successful in stabilizing the industry and remained in effect until 1982. However, when price controls were lifted the price wars resumed and as prices dropped the need for inexpensive raw material grew. Substituting medical grade stainless steel with lesser steel became a cost containment strategy especially when disposable instruments were introduced and accepted into the market place. This was also the time when many Pakistani Firms began establishing offices in the United States to increase sales
Briefly Corporate History
Introduction & Start up year:
To introduce the firm briefly, APPLE SURGICAL was established in 1997 by Mr. Muhamamd Riaz, who is well known a specialized skilled supervisor of Surgical Instruments.
We are quite aware of the present situation in the market. regarding the competition in Surgical instruments and also know about the execution of Contracts keeping in view main three factors i.e. “Flawless Quality”, “Most Competitive prices” and “Delivery in Time” are most essential for achieving this goal.
APPLE SURGICAL is a unique leader in producing the best quality standard instruments and is well familiar with quality controlling process by using most modern technology of International quality control systems/programme. Our all instruments are carefully passivated, electrolytically polished and ultrasonically cleaned with best chemicals available. Therefore, we GUARANTEE of our instruments against any eventual manufacturing defects and material, to either replaced or credit.
This is our Family Business